One of the most helpful tools for book marketing research is Publisher Rocket. This tool will help you in five key areas:
- Best keywords for the book
- Who the competitors are (so you can learn from them)
- How many books you need to sell to become a bestseller
- Best categories for the book
- Best keywords for amazon ads
You can stop guessing about keywords and find keywords that were actually typed into Amazon’s search bar by real shoppers.
The tool is easy to use and lays it all out for you.
The Competition Analyzer lists the books that rank on the first page of Amazon for a particular keyword. This feature also allows you to see how well any of the competitive books are performing and in what categories their books are currently enrolled in.
Lists all the categories and subcategories
Publisher Rocket also lists all of Amazon’s 11,200+ categories and subcategories, along with how many books you would need to sell in order to be the #1 bestseller. So instead of sifting through all those categories ourselves, this tool does all this for us.
The categories feature shows a list of all Amazon book categories along with how many books you need to sell to be the #1 bestseller.
What you need to know to be a bestseller
You can not only see how many books you’d need to sell in order to be #1 or in the top 10 in a category, you can also see the number of the top books that are enrolled in Kindle Unlimited and the percent of the top books that are backed by large publishers.
Using this information, it can help you not only choose better categories, but also answer questions about how competitive that category or genre is.
Great for sponsored ads on Amazon
And if you run sponsored ads on Amazon for your books, then this tool is absolutely indispensable, because its ads feature helps you effectively and efficiently create a large list of profitable keywords for any of your campaigns. (Here's a link to the Amazon/AMS Course.)
One of the reasons I’m such a fan of Publisher Rocket is that it is an affordable, one-time investment of $97, so there's no recurring, monthly subscription fee.
It also comes with a 30-day money back guarantee, so you can test it absolutely risk free.
I’ve been using Publisher Rocket for years now and can’t imagine launching a book without it. I know you'll find it as helpful and indispensable as I do.
Here are the links:
I used to use Amazon Advanced Search for all this but all the hunting and pecking and following the trails down the rabbit holes is too time consuming. My time is worth much more than $97 and so is yours. Don't skimp on yourself. Spend more time writing and marketing and let tech help you!
Review your book metadata often!
Don't stop at book launch. I recommend reviewing your book metadata every 3-6 months because things change! Your topic might get super popular, a new book may come out, the news my affect your niche. You'll want to use the new words people are using to call attention to your book.
Revisit your metadata often. Publisher Rocket makes it easier and they update it a lot because Amazon updates their features a lot! I'm sure glad I don't have to keep up with it!