Pronoun & Macmillan: a Shift to More Author-Friendly Publishing?

3 years ago

Pronoun & Macmillan: a Shift to More Author-Friendly Publishing?

Last week Macmillan purchased Pronoun, an eBook creation, distribution, and marketing service for independent authors. (See announcement.) Along with Pronoun, Macmillan purchased an innovative entourage that includes Booklr, a data analysis service for eBook sales, and Byliner, which publishes “urgent, necessary journalism for the present day” along with short fiction and serials. But I think that what Macmillan really bought was innovation, which in the generally stodgy world of traditional publishing is rare and admirable. And that innovation is data-centric.

Learn about the evolution of Pronoun, which was bought by Macmillan last week, and why they might have bought it, why you should care, and whether or not you should consider using it on my post for BookWorks.

You're already subscribed! Hey, do you need more help getting your book out into the world? Head over to www.selfpubbootcampcourses.com to find what you need. Thanks! ~Carla
About the author

Carla King

Carla King is a travel and technology writer turned author and self-publishing expert. She started self-publishing in 1995 and founded the Self-Pub Boot Camp series of educational books, workshops, and online courses in 2010. She runs the self-publishing and technology track at the San Francisco Writers Conference and a series of online courses at www.selfpubbootcampcourses.com.