Creating Your Author Brand

Author Brand Applies to Everything You Do

For writers, author brand is predominantly about your “voice,” but the experience you deliver to readers can be applied to your photo, book cover, website, and more.

Part of promoting your book and career as a self-published author is creating a public persona, including identifying images, graphics, words, and photographs that work in harmony with your author voice. The ideal time to start this process is years in advance, but it’s never too late. The path to developing your author brand includes the following steps:

  • Understanding what “branding” means
  • Creating the elements of your artist brand
  • Writing your author bio
  • Taking an author photo

Read the rest of my guest post on author brand on the BookBaby blog.


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