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Creating Your Author Brand

3 years ago

Author Brand Applies to Everything You Do

For writers, author brand is predominantly about your “voice,” but the experience you deliver to readers can be applied to your photo, book cover, website, and more.

Part of promoting your book and career as a self-published author is creating a public persona, including identifying images, graphics, words, and photographs that work in harmony with your author voice. The ideal time to start this process is years in advance, but it’s never too late. The path to developing your author brand includes the following steps:

  • Understanding what “branding” means
  • Creating the elements of your artist brand
  • Writing your author bio
  • Taking an author photo

Read the rest of my guest post on author brand on the BookBaby blog.

You're already subscribed! Hey, do you need more help getting your book out into the world? Head over to www.selfpubbootcampcourses.com to find what you need. Thanks! ~Carla
About the author

Carla King

Carla King is a travel and technology writer turned author and self-publishing expert. She started self-publishing in 1995 and founded the Self-Pub Boot Camp series of educational books, workshops, and online courses in 2010. She runs the self-publishing and technology track at the San Francisco Writers Conference and a series of online courses at www.selfpubbootcampcourses.com.


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