Blogging for authors: A how-to guide
Your Blog Your NameI am consistently surprised how few writers actually blog. Of the authors that do, too many use WordPress, Typepad, Blogger, Tumbler or another free service. That’s bad. Why? Because you need to blog in your name. I am consistently surprised how few writers actually blog. Of the authors that do, too many use […]
Website Tools to Build Your Author Email List
You author email list is your number one marketing tool. Here’s how to make your website an email collecting machine in 10 steps. An irresistible freebieAn email marketing funnelA self-hosted WordPress websiteA premium themeLead pagesAn email marketing service providerA notification ribbonA timer (for scarcity marketing)A search engine optimization toolTime for experimentationGROW YOUR EMAIL LIST WITH AN […]
Affiliate marketing for authors
Make money selling books and . . . stuffAs an author, you can easily increase you income stream with affiliate marketing programs because writing comes naturally for you. Affiliate programs and curation tools help you make a few more pennies on each sale of your book as well as on other books and products that […]
Every Author Needs a Self-Hosted, Managed WordPress Website
Why is it important to make your WordPress website and blog “self-hosted” and “managed?” Let me tell you a story. My friend was on Good Morning America. He was charming and the hosts loved him, and gazillions of people saw him and clicked to his site to buy his book. But, horror of all horrors, his […]
How to Choose a WordPress Theme
When you’re first starting out, it’s best to choose a simple theme and grow your site gradually. This is why WordPress is such a popular choice. You never have to start over because all your content remains, even if you drastically redesign your site. So take a look at these popular (free!) themes. They’re all great for […]
How to Give Others Access to Your Web Accounts
Your website, MailChimp newsletters and automatic responses, Google Analytics, WordPress website, and GoDaddy web hosting accounts are all interconnected. If you’re like me, you probably hire an expert to help you manage all this. Did you know that you can allow access to others on all these accounts without giving them your username and secret password? Here’s a detailed […]
How to Build an Email List in WordPress – Email Marketing 101
Building an email list is a hot topic among bloggers and small business owners. Just about every expert will tell you to build an email list, but most forget to cover common questions like what is an email list? why build an email list? how to build an email list in WordPress? etc. In this […]
My SoundCloud Channel with Audio Book and Article Excerpts
I’ve created audio version of some sections of my books and articles that I think are of particular interest. I hope these audio files help you learn on the go!
Author Branding and Marketing Talk by Tony Macallister
Tony MacAllister of MacAllisterDesign talked with the San Diego Self-Publishing Meetup Group last night about branding and marketing for authors. It’s an important topic and task that most authors skip. Tony specializes in brand building, from small to large, new brands or dressing up an old one. With more than 20 years in the industry, […]