Category Archives for "Marketing"

A Self-Publisher's Guide to Metadata for Great Book Discovery

Metadata used to be a wallflower, hiding out at the library with the Dewey Decimal system. Now it’s at every party, flitting about gathering and sorting books on mobile devices, e-readers, and websites. Metadata is a core component of digital information and news; so good book metadata is good book marketing. It’s an essential tool […]

Smashwords New Author Interviews Feature

Smashwords just announced its new Smashwords Interviews feature. The new feature is the latest marketing tool for Smashwords authors and helps readers learn the stories behind their favorite authors. Smashwords authors can choose their interview questions from a pre-populated template, or they can let their creativity shine by compiling and answering their own questions. The […]

Build Your Author Email List

Mailing lists are possibly the most overlooked social media marketing tool for authors ever. When someone finds your website — using a google search, a business card, a web link — they’re visiting because they’re interested in you, your book, or your product. They click and they think, “Hmmmm. Interesting.” But there’s no mailing list […]

Apple today named a Smashwords title as its Book of the Week for its US and Canada iBookstores. The title is Heller, a series-starter for Australian mystery and detective writer, JD Nixon. Apple concluded a similar promotion in Australia and New Zealand last week which caused all her priced titles to catapult to the top […]

Top 5 Apps for Authors

Authors these days are more than authors. Our days are fragmented with tasks that more resemble those of publishers and marketers, journalists and speakers. We must not only write, but edit, organize, blog, friend, tweet, connect, converse, advise, recripocate, share and share again. These five apps (and I mean “apps” beyond the mobile-only kind) help […]

Social Media Tools & Techniques for Authors

Last week I presented on social media marketing tools for authors for SPANnet.org, a small- and self-publishing membership organization I really like and recommend to new self-publishing authors to learn about the business, and for published authors to learn how to market their books. My presentation is free, you can download it here. FREE: Social […]

Secrets to Ebook Publishing Success

Read Mark Coker’s free Secrets to Ebook Publishing Success – identifying 28 best practices of the most commercially successful Smashwords authors. Many of the authors are poster children for the best practices he recommends. The Secrets book is all about what you as an author can do to publish professionally. He underscores in the book […]