Category Archives for "Marketing"

Make Pre-Orders Part of Your Book Launch Marketing Strategy

Print book preorders IngramSpark self-publishing Carla King

This week, Smashwords announced what they say is its most ambitious feature ever, assetless preorders. I always encourage authors to use Smashwords, the largest ebookseller in the world, to publish and distribute their ebooks to the widest network possible. If you’ve got Smashwords and Kindle, then you’ve got the ebook market covered. Not to mention app stores and libraries. […]

Kindle Unlimited, Scribd or Oyster: Which Reader Subscription Service is Best for Self-Published Authors?

Amazon’s new Kindle Unlimited e-book reader subscription program caused a real commotion in the publishing industry last month. But how will this “Netflix for books” model affect the self-publishing industry? Is Kindle Unlimited the best, or should self-publishers join the Scribd or Oyster programs instead? How do you get in? Read on for a comparison […]

Why Goodreads is Good for Authors

This week author Kimberley Patterson spoke at my San Diego Self-Publishers Meetup group. She’s a very savvy author who has a lot of great things to say about Goodreads. (I’m publishing her talk in three parts starting Monday March 10 at this link. Want to be notified? Sign up for my mailing list.) Read on for […]

Free Ebooks 3/2-3/8 for Read an Ebook Week

A bonanza for readers! For Read an Ebook Week over 40,000 ebooks are free at Smashwords, Apple, B&N, Diesel, and many other vendors, including my American Borders Motorcycle Diaries. Grab it now along with all the sexy vampire stories you’ll ever want to read. Check out the official RAEW Facebook page, and read an interview […]