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Category Archives for "Marketing"

PublishDrive announces Amazon Advertising tool updates

Self-Publishing Industry News, Carla King, Self-Pub Boot Camp

PublishDrive is an ebook distribution company that competes with other services like Smashwords, Draft2Digital, StreetLib, and IngramSpark. They’re differentiating themselves with deep reach into the Chinese English-speaking market via their partnership with Dangdang (the Amazon of China), ebook marketing options, and an Amazon Advertising tool you can access within your PublishDrive account. Carla King and Kinga […]

Website Tools to Build Your Author Email List

Grow Author Email List Self-Publishing Carla King

You author email list is your number one marketing tool. Here’s how to make your website an email collecting machine in 10 steps. An irresistible freebieAn email marketing funnelA self-hosted WordPress websiteA premium themeLead pagesAn email marketing service providerA notification ribbonA timer (for scarcity marketing)A search engine optimization toolTime for experimentationGROW YOUR EMAIL LIST WITH AN […]

Social and Beta Publishing

Social Publishing Self-Pub Boot Camp Carla King

  A great way to build your audience before your book is published is to start sharing stories and drafts of your book ahead of time. It’s really never too early to start. One year, three years, five years…it simply doesn’t matter. Social and beta publishing should be fun. It’s about: creating community around your […]

Do you belong to a tribe?

We authors are often such solo creatures and it’s easy to forget that you’re part of a tribe. No matter how niche, I think you should enjoy hanging out with others in person or on social media. Your tribe loves you. Your tribe tells you what you want to know. Your tribe is your first […]

Create a Strong Author Platform with Free Content

Building a strong author platform can start with free content. Every word you write is a tool for promoting your brand and driving book sales. While it may sound counterintuitive, giving away your writing benefits you in the end. The main principle of marketing with free content is that all publicity is good publicity. The […]

4 Steps to Build a Strong Author Platform

For some writers, building a strong author platform comes naturally, but for others, this extroverted activity of networking takes a lot of work. Whether it feels comfortable or not, the reality is that an author’s work needs to reach the right community of readers to be successful. This means that one of the most important […]

How to Create an ARC (Advance Reader Copy) for Reviewers

ARCs, or Advance Reader Copies, are remarkable assets to authors because they get the books straight into the hands of book reviewers, peer reviewers, bloggers, and other people who may offer input, praise, or publicity for your book. ARCs are different from proofs because they aren’t just for the author’s perusal; they are sent to […]

How to Give Others Access to Your Web Accounts

Your website, MailChimp newsletters and automatic responses, Google Analytics, WordPress website, and GoDaddy web hosting accounts are all interconnected. If you’re like me, you probably hire an expert to help you manage all this. Did you know that you can allow access to others on all these accounts without giving them your username and secret password? Here’s a detailed […]

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