In Part 1 and Part 2 of this series, other BookWorks bloggers have suggested some ideas for obtaining book reviews from readers on Goodreads and Amazon (among others). Because no one likes to be the first one at a party, it’s helpful to have a few reviews right out of the gate. This is why you should consider paying for legitimate reviews as part of your book launch strategy. (Plan ahead because reviewers need 6 to 9 weeks to read and write your blurbs, though some services provide expedited reviews for an additional fee.)
The practice of paying for book reviews used to be widely criticized but has now become accepted as a necessary step in the publishing flow along with editing, formatting, and design.