Podcast #9: Bryan Cohen, Best Page Forward

Best Page Forward is a book description copywriting service for authors founded by Bryan Cohen in June 2015. Since then they've provided over 1200 book descriptions for authors like you.

Book descriptions are one of those things most authors find difficult to do... or difficult to do well. It's not our fault! We're good at writing, and copywriting is a completely different skillset. It's sales and marketing! Authors who hire it out or know how to write strong sales copy get more book reviews, write better ads, find more subscribers, recruit additional fans, and sell more books.

Bryan can teach you how to write book descriptions as well as Facebook and Amazon ads that sell your book, or you can just hire the BPF team to do it for you.

In this episode, you'll find out how it's done, what's a hook, how to state the conflict, the magic of keywords and other metadata, secrets for getting your book in more Amazon categories, the selling paragraph, and many other book discovery and marketing techniques.

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Carla King

Carla King is a travel and technology writer turned author and self-publishing expert. She started self-publishing in 1995 and founded the Self-Pub Boot Camp series of educational books, workshops, and online courses in 2010. She runs the self-publishing and technology track at the San Francisco Writers Conference and a series of online courses at www.selfpubbootcampcourses.com.