Hello, I'm Carla King, The Self-Publishing Expert
I know how exhausting the self-publishing process can be. I also know how deeply fulfilling it is to publish a book.
Like you, I am many things. A self-publishing expert and founder of the Self-Pub Boot Camp series of guides, online courses, and workshops. Host of the Author Friendly podcast. Author of books and stories about adventure travel. Obsessive reader of many genres. Ex technical writer. Low-tide beachcomber. Lover of gardening. Rider of anything with two wheels. And much more.
Above all, I'm in love with writing, reading, and the human connection. I live to make sure everyone I work with learns how to publish well and connect with their readers.
Together we'll learn figure out what it takes to find your readers and create a fan base who can help you finish and launch your book.
Together we'll do all the things to make your book a professional quality publication you can be proud of.
I love all things traveling, motorcycling, publishing, and connecting with other writers. Got a question?
A few tips and a free gift
I have a few tips for you to get started down the right path in your publishing journey. These tips are the most important guidance I have for new self-publishers.
Click the tabs to reveal 5 valuable tips
This is just scratching the surface, so make sure you get the free ebook and cheatsheets revealed in Tip 5.
- TIP 1
- TIP 2
- TIP 3
- Tip 4
- Tip 5
Purchase your own set of ISBNs
Own your own ISBN! (Actually, purchase 10 or 100 ISBNs.) That way, you’ll never be trapped with a publisher, product, or service. Purchase them from an authorized agent like Bowker. In some countries they're free. Sadly, in the US, they're pretty expensive. But consider it freedom insurance!
There's lots to know about the ISBN. Such as the Publisher ID is necessary for you to get an LCCN and CIP block. What's that!? you ask. Don't worry. I cover all that in my guide.
Click to TIP 2 in the folder tab above.
Find out where you belong on the virtual shelves
Start your business right by doing market research and competitive analysis so you know where you belong in the categories of books. This requires liberal use of Amazon Advanced Search and Google.
For keyword research purposes, use Amazon Advanced Search to find books like yours and see what categories they're in, how their book descriptions and author bios are structured, and what words and phrases are commonly used.
Click to TIP 3.
Beta publishing and working with beta readers are fantastic ways to cultivate fans and market your book and you can start before your book is even half finished. Beta publishing is pre-publishing or publishing “small,” before you go “big.” by distributing your final book to online retailers, bookstores, and libraries.
Beta readers are people who love to read, who you enlist long before the publication of your book, to help you with the storyline, narrative arc, character development, plot, theme, facts, continuity, and other storytelling elements.
Cultivate early fans and beta readers. Later, even help market your book. When it's published, they'll provide Amazon reviews.
Click to TIP 4.
Where should you spend most of your self-publishing dollars? Training and education, first, so you learn what you don't know and avoid publishing badly or going down multiple dead ends. But on your book? The answer is easy: Spend money on editing and spend money on cover design. Produce a professional book that stands proudly beside those published by the Big 5 publishing houses.
Click to TIP 5.
It takes a team
Don't try to do this alone. It takes training, a team, and community to create a book, a business, and a successful career as an independent author. It's a goal worth investing in.
Claim your free gift - a self-publishing toolkit with the consumer's guide, book launch checklist, and metadata cheatsheet.