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A Self-Publisher's Guide to Metadata for Great Book Discovery

Metadata used to be a wallflower, hiding out at the library with the Dewey Decimal system. Now it’s at every party, flitting about gathering and sorting books on mobile devices, e-readers, and websites. Metadata is a core component of digital information and news; so good book metadata is good book marketing. It’s an essential tool for all self-publishers.

For those unaware, metadata is data about data, words about words. In the semantically driven matrix of search, all words have a value, and “key” words have more value still. These keywords must be strategically selected and then placed where they can do the most good. Creating metadata tags for your work is a marketing challenge that requires both editing skill and narrative common sense. Here’s how.

Read the rest of my article on PBS Mediashift. A step-by-step to metadata can be found in my books as well.

You're already subscribed! Hey, do you need more help getting your book out into the world? Head over to www.selfpubbootcampcourses.com to find what you need. Thanks! ~Carla
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