Every Author Needs a Self-Hosted, Managed WordPress Website

Why is it important to make your WordPress website and blog “self-hosted” and “managed?” Let me tell you a story. My friend was on Good Morning America. He was charming and the hosts loved him, and gazillions of people saw him and clicked to his site to buy his book. But, horror of all horrors, his site had been hacked, and all those potential book buyers were treated to an animation of a growling, fire-breathing devil head. All those customers clicked off, afraid of a virus, and never came back. So sad. His book could have been a bestseller!

I have long recommended a GoDaddy Self-Hosted Managed WordPress website and this kind of thing would absolutely never happen with the security and reliability built into this kind of system. I use them to run all three of my sites.

Even more tragically, my friend hadn’t backed up his site in a long time, so he didn’t have all the content necessary to restore his site quickly. So he had to rebuild it from scratch, which took weeks, even months. Meantime, he lost a huge opportunity to capture the email addresses and book sales from all those people who saw him and liked him on Good Morning America.

So secure your site with a WordPress managed, self-hosting and you’ll never have to worry about things like that. Your site is backed up constantly, and hackers are thwarted by their serious security gates.

Every once in a while GoDaddy runs a $1/mo sale but it’s normally $3.99/mo. It comes with a free domain name, and daily site backups, and awesome security, 24/7 phone support, and free WordPress themes. It’s an easy process. Just click through the instructions, choose a theme, and start customizing your site, within minutes!

If you’re on blogger.com, typepad.com or another site, you can move your blog to a website and blog. Just login to your site and  EXPORT your content to your desktop. Then IMPORT it into your new site. It’s super easy!

Having a self-hosted website means that you own your content… not Blogger, not Wix, not SquareSpace, not Typepad, not the free WordPress blog…it’s you who has control of your site. It’s branded as you – your author name, not your authorname.blogger.com or authorname.typepad.com.

Remember, you also get a free domain name, so now is the time to get your own name–your author name–and organize your books, writing, and business under that one branded property. You also get 24/7 customer support, somebody you can talk to, in Scottsdale, Arizona, any time you need help. I love that.

One buck a month is a small price to pay for security, a strong brand, and the ability to grow your site and control the content. You control the ads, the menu configurations, squeeze pages for bookselling, and more.

You may not know what this means right now, but believe me, your author website is absolutely the most important element in your author platform.

If you have any questions at all, please ask in the comments section below or shoot me a note.

Carla King

Carla King is a travel and technology writer turned author and self-publishing expert. She started self-publishing in 1995 and founded the Self-Pub Boot Camp series of educational books, workshops, and online courses in 2010. She runs the self-publishing and technology track at the San Francisco Writers Conference and a series of online courses at www.selfpubbootcampcourses.com.