Hi! I'm Carla. I can help you publish your book to five-star reviews.

Talk with me about finishing and publishing your book.

I've been helping writers craft, finish, and publish their stories and books since 2005, even before self-publishing became a thing.

You may have seen one of my books. My Self-Publishing Boot Camp Guide for Independent Authors is in its 5th edition! Or you've listened to my Author Friendly podcast or taken one of my online courses. 

Perhaps we've met at a conference or a webinar or on a Facebook Live. Hundreds of authors like you have trusted me to help them with effective writing, marketing, and publishing tools, services, and best practices. Let's talk!

"You can’t have pleasure in life without skill. But it isn’t an unpleasant task to learn a skill, if the teacher, in the first place, gets you fascinated with it." -Alan Watts


Grab my free Consumer's Guide and author-publisher toolkit, The guide attempts to keep up with all the tools and services available to help you write, edit, market, and publish your book. You'll also get a metadata cheat sheet and a book launch checklist.

self-publishing toolkit

Get the toolkit, then book a free call so I can set you on the right path. It's easier with a guide!

I'd love to talk with you and get your started on the right path to finishing, marketing, and publishing your book, wherever you are now in your process. Book a free consult with me now. I want your story to get to your readers. I look forward to meeting you.

Here's what authors like you have to say...

testimonial, Norm DeWitt

After a mediocre experience with an established publisher for my first book, I considered another book project to be unlikely. Without Carla's help and guidance on self-publishing, I doubt my most recent two books would have been written."

Norm DeWitt Author, Making it Faster

Kathy Tong, Author, Not-Quite-Supermodel

Carla is genuinely rooting for you and your success, and she reinvigorated me and boosted my confidence. I am been beyond thrilled! I would highly recommend Carla's services to any self-publishing authors regardless of what stage you may be in with the process. Her guidance has been invaluable. 

Kathy Tong - Author, Not-Quite-Supermodel

Tamara Merrill, The Augustus Family Trilogy, Konstellation Press

Carla's courses are full of good advice, practical tips, and include tons of resource material, all presented in a manner that is easy to follow and use. It was her first book and her enthusiasm that encouraged me to successfully publish four books.

Tamara  Merrill- Author, The Augustus Family Trilogy

Browse my latest blog posts or search for something specific, here.

Make your book discoverable with a metadata-rich website

Readers use search engines to find your book so you need to talk nice to search engines before you can talk nice to readers. How do you do that? With tags, keywords, and other SEO techniques. This is called metadata. Search Engine Optimization (SEO)  Unless you've been living under a rock, you've heard that Search Engine Optimization (SEO) is super important to your webs [...]

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Download My Free Book Formatting Guide

I've used Ingram to distribute my books since 1994. Way back, I used their Lightning Source service to distribute my books. It's a complex system for publishing companies, and though it's still in use, they recommend self-publishers and consultants and small publishers use IngramSpark. You get the same great distribution whatever Ingram tool you use.  What you'll learn in [...]

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Affiliate marketing for authors

Make money selling books and . . . stuff I started using affiliate links years ago and recently, when I added up the little deposits coming into my bank account, I was astounded to realize that I was adding between $200 and $1000 a month from affiliate marketing without even trying. It wasn't only from my books. In fact, affiliate money from books have been trivial compared to [...]

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An Author’s Guide to U.S. Copyright Registration when you Self-Publish

With the perceived risk among writers of copyright infringement so extremely high it's no wonder self-publishers are increasingly concerned about making sure their work is copyrighted. Here's all about copyright law and how you can register it yourself. What you'll learn in this post In this post, you'll learn: How easy and affordable to register copyright in the U.S. How [...]

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And here's some free stuff, services, and workshops

Free worksheets and checklists

Don't re-invent the wheel. This has all been done before. Download checklists and worksheets help you with each step. From finishing your manuscript to finalizing your launch plan, it's a proven process.

Publish Professionally

There's no reason your book needs to look self-published. Publish to professional standards and compete with books from the Big 5 publishing houses. It's easier than you think.

Connect with other writers

Find other writers, influencers, and media. Connect with them and find inspiration, accountability, motivation, and joy! Get unstuck and manifest your dream of offering your book to the world.

Want to jump into the very first step now?

The Best Seller Book Marketing Course is the place to start. Here's the thing—after coaching hundreds of writers, I created this course as a baseline. In fact, I require everyone I work with to take this course before working one-on-one or in group workshops. What you learn here about your book and your tribe is essential to finishing your manuscript, marketing yourself as an author, and getting five-star reviews when you launch your book. Hundreds of authors have taken this course and used it to identify their path. Find me there! It costs a fraction of my consulting fee, and there's a 100% no-questions-asked money-back guarantee. 

Best Seller Book Marketing Course

It's a self-paced course with step-by-step instructions and templates. Think of it as your book marketing toolkit.

Carla King, Writing and Publishing Coach and Shepard

It's not just spreadsheets and checklists. We're going to talk! I'll see you there! 

Best Seller Book Marketing

You have forever access. It includes membership in a private Facebook group. Go take a look at the course.

This nonfiction author says... 

Stephen T. Holland, Talkin' Dan Gable


Too often people rush to self-publishing only to find out they have made costly blunders. As a teacher, Carla King will show you how to avoid these mistakes, publish a better manuscript, and position yourself toward larger profits

Stephen T. Holland English & Education Professor, Eastern Iowa Community College and Publisher, "Talkin' Dan Gable"

Book a Free Consult

I'd love to talk with you and get your started on the right path to finishing, marketing, and publishing your book, wherever you are now in your process. Book a free consult with me now. I want to see your book in the stores!

Thanks! Helping you get your story, your message, your knowledge, out into the world is the thing I love to do. So hit that button and let's talk about how to get started on the path that leads to five-star book reviews when you launch. I look forward to meeting you!

This historical fiction author says... 


Carla  gave me the tools to understand the magnitude of what I needed to do before readers bought my book. Then, with her step-by-step process, I discovered how to communicate my message... sometimes, you don't know what you don't know. Carla broke everything down into simple, manageable pieces and patiently showed how everything fits. Suppose I didn't have her system? It would have taken me years of trial and error to get as far as I did in three months.

Rosamond Banks - Author, Common Knowledge

Still got questions? Find the answers here...