Pronoun & Macmillan: a Shift to More Author-Friendly Publishing?

Pronoun & Macmillan: a Shift to More Author-Friendly Publishing?

Last week Macmillan purchased Pronoun, an eBook creation, distribution, and marketing service for independent authors. (See announcement.) Along with Pronoun, Macmillan purchased an innovative entourage that includes Booklr, a data analysis service for eBook sales, and Byliner, which publishes “urgent, necessary journalism for the present day” along with short fiction and serials. But I think that what Macmillan really bought was innovation, which in the generally stodgy world of traditional publishing is rare and admirable. And that innovation is data-centric.

Learn about the evolution of Pronoun, which was bought by Macmillan last week, and why they might have bought it, why you should care, and whether or not you should consider using it on my post for BookWorks.

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