SELF-PUBLISHING BOOT CAMP WORKSHOP:
10 Steps to Self-Publishing Success

with Lisa Alpine and Carla King
San Francisco Bay Area
Saturday, October 16, 2010
9:00 to 5:00 pm
Held at the exciting new waterfront arts center on the bay; The Craneway at historic Ford Point in the Marina District of Point Richmond, right on the San Francisco Bay Trail.



The $155 workshop fee includes a sit-down lunch at the BoilerHouse Restaurant and our 87-page
Self-Publishing Boot Camp Workbook




WHAT PEOPLE ARE SAYING...

Thank you sincerely for an outstanding, enlightening seminar. I would recommend your workshop to anyone thinking about writing a book. You two presented a wealth of self-publishing information (and the workbook) for an incredible value. Most important, you delivered that critically important "dose of reality" that all writers must hear in the earliest stages of their quest to publish. —Bonnie Portnoy (1/30/2010)

Lots of good information in the self-publishing workshop and, best of all, the workshop leaders practice what they preach. —Jack Shandle

I thoroughly enjoyed the October 4th Boot Camp at Fort Mason and have learned a ton about the publishing business that will definitely benefit me as I move towards publishing my book, Transition 120, and other works. —Paula Holland



 Don't worry - we won't make you do push-ups! But we will explore each destination on your self-publishing journey from conception to distribution. It's time for you to get that book out of your head and into the marketplace.

We'll go through the details that make this 10-step process a successful strategy for any self-publisher.

1 State your mission and goals: Get a sanity-check on your life-work purpose and how the book fits in, for future decision-making processes. The importance of a tantalizing elevator speech.

2 Develop your platform and start promoting: Why you, why now? Stand out in your genre, community, and on the internet using social media and other promotion activities.

3 Take care of business: Check off the basic tasks for doing business as a publisher including creating a realistic budget.

4 Finish writing your book: Focus on completing a quality end-product, including why you really need to outsource editing and proofreading.

5 Design your book: Using graphics, photography, and typography to create an attention-grabbing cover design and an enjoyable reading experience. Gather assets for your book, and learn how to hire a designer.

6 Get your book into the system: Identify the national information systems you need to participate in so that your book is recorded in the proper databases.

7 Print your book: Print proofs, short runs, advance copies, and quantities of books using Print On Demand (POD), short run, and offset vendors.

8 Sell your book: Use your website and social media tools to the max for keeping the book sales coming, and get ideas for taking advantage of non-bookstore markets for maximum profits.

9 Distribute your book: Get distribution for effortless sales into brick-and-mortar bookstores and online bookstores nationally and internationally. Learn the latest about ebook formats, conversion and distribution.

10 Ongoing promotion: Continue to develop your platform to assert your presence and expertise in the marketplace and keep selling for a long time.

Register for the workshop here:



If you would like more information before you sign up, call 415.887.8820 or send us an email.