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      Hi! I’m Carla King, an author and self-publishing expert. I have a background in technical writing and adventure travel and so when I was turned down by big pub in 1994 I combined these strengths to figure out how to self-publish on my own. Today I serve as a guide to lead authors up the right path to their self-publishing success. [Read about how I can help you...]
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Recent Posts

Beyond Microsoft Word: Write Better and Save Money with These Writing & Publishing Tools

by Carla King
A glance inside a construction worker’s toolbox will reveal an assortment of screwdrivers, wrenches, and hammers in varying configurations to suit a particular job. Yet professional writers continue to use Word, Word and more Word. That’s like a construction worker showing up to work wit...

Kindle Unlimited, Scribd or Oyster: Which Reader Subscription Service is Best for Self-Published Authors?

by Carla King
Amazon’s new Kindle Unlimited e-book reader subscription program caused a real commotion in the publishing industry last month. But how will this “Netflix for books” model affect the self-publishing industry? Is Kindle Unlimited the best, or should self-publishers join the Scribd or Oyster pro...

Book aggregators and distributors: A short primer

by Carla King
The purpose of this post is to define the terms aggregation and distribution and to introduce you to the tools and services I recommend so that you set out on the right publishing path. Indie authors can upload ebooks to each online ebook retailer directly, but we might instead choose to distribute ...

Easy, Affordable, Professional Interior Book Design

by Carla King
If you are self-publishing a text-heavy book, you no longer have to worry about hiring a book designer. Just use one of these beautiful, professional-looking Microsoft Word templates for as little as $57. Wait a minute, Carla. Do you mean to say that instead of paying upwards of a thousand bucks for...

The Carla & Marla Show Episode 1: Facebook Author Pages and Linked In

by Carla King
In this first episode of The Carla and Marla Show we wrestle with Google+ Hangouts on Air. We introduce ourselves: Me, self-pub geek meets Marla, craft maven, and talk about social media. We got into Facebook and LinkedIn and then ran out of time. There’s so much more to say! What do you need ...

Monday June 30 in Los Angeles at the Independent Writers of Southern California

by Carla King
Join me for IWOSC’s Annual Marketing Panel! MARKETING YOUR WRITING: Increasing Your Success Monday, June 30, 2014 7:30 to 9:15 p.m. (networking follows the program) Your writing will not sell itself. No marketing, no nothing, nada, zilch. Regardless of the enormous competition, there are numerous,...

My SoundCloud Channel with Audio Book and Article Excerpts

by Carla King
I’ve created audio version of some sections of my books and articles that I think are of particular interest. I hope these audio files help you learn on the go!...

Tech tools that can make your writing life easier and more productive

by Carla King
Last week I went up to the Santa Barbara Writers Conference on the invitation of Marla Miller, Freelance Writer, Author & Founder of Marketing The Muse, a resource site for writers en route to publication. She had invited me to present self-publishing tools for her Marketing the Muse workshop a...

Author Branding and Marketing Talk by Tony Macallister

by Carla King
Tony MacAllister of MacAllisterDesign talked with the San Diego Self-Publishing Meetup Group last night about branding and marketing for authors. It’s an important topic and task that most authors skip. Tony specializes in brand building, from small to large, new brands or dressing up an old o...

The Indie Authors Podcast with Jason Matthews and Marla Miller

by Carla King
This was a great interview so I thought I’d repost it up front so you all could see it. Jason and Marla direct our conversation so that authors get the most out of our hour talk, extracting the essentials from my too-full brain on the topic! I look forward to joining Marla Miller at the [̷...